Want to Combat Retail Clinics? Strike While the Iron's Hot!

The public is still testing the waters on retail clinics.

I can't blame them. "Rollback Prices" are great, but what about when they apply to your health?

In any case, this WSJ article reinforces the fact that the timing may be just perfect for physicians to reinforce their differentiation. (Beyond "we get more than 2 weeks of anatomy"!)

It's actually probably worth a small premium...creative scheduling in traditional primary care practices to offer extended hours, combined with clear & concise pricing brochures could be all it takes.

In any case, just remember that timing counts.